We all know that it has been roughly months now since the pandemic started to flip our lives upside down. All people can do is to stay at home and practice social distancing, but from a marketing, business, and career perspective, you can make a change.
As most countries go into states of lockdown and people stop leaving their homes, it’s good to try to identify and pursue opportunities in the online sphere. Why?
-Because this is the best time to rethink your business strategies and create a lean digital business plan. People now relied on online marketplaces, cashless payment, and contactless delivery, and live streaming.
-You can bridge the physical and digital worlds to deliver value and establish trust as a key business value. You are not just adapting your own business, but you’re also helping people and leading the path to recovery.
-You can intensify promotions through online applications both for sales and logistics. As I’ve mentioned in one of my articles, it costs less to show your BRAND in today’s market as opposed to 6 months ago, and it costs less for you to acquire new sellers or buyers! You have the opportunity to capture more eye-balls by advertising at a lower cost than before.
-You can run an advertising campaign that shows how your company’s products and services can help improve your customers’ comfort, happiness, and well-being during this challenging time. You can advertise to raise awareness and boost sales while building customer loyalty using media appropriate to each objective.
Always remember that a business-minded person knows how to convert weaknesses into strengths and threats into opportunities. Now, are you ready to seize the golden opportunity?